Privacy Policy

1. What We Do

PlayGTM offers an autonomous go-to-market system enabling businesses to plan, execute, and optimize GTM activities. The platform handles audience research, segmentation, lead scoring, outbound workflows, and related operations, potentially processing data about customers, employees, prospects, and business contacts.

2. Personal Information We Collect

Information you provide: name, work email, phone number, company name, job title, billing information, account credentials, communications, demo requests, and business materials uploaded to the platform.

Customer Data: lead lists, business contact information, CRM records, LinkedIn profile URLs, email addresses, outreach history, and campaign performance data provided by customers.

From integrations: data from connected CRM systems, email platforms, social media, calendar tools, analytics tools, and sales-engagement platforms.

Automatically collected: IP address, device information, browser type, operating system, pages viewed, usage activity, and approximate location derived from IP addresses.

From third-party sources: information from public websites, LinkedIn pages, business databases, and data-enrichment providers.

3. How We Use Personal Information

PlayGTM uses collected data to provide, operate, and improve the services, create customer profiles, generate personalized campaigns, score and segment leads, operate workflows, analyze performance, provide customer support, process payments, communicate with users, monitor security, and develop new features.

4. How We Use AI and Automation

The platform employs AI and automated systems to process business information, generate outputs, recommend actions, score accounts or leads, and personalize messaging. We do not train third-party foundation models on customer data without permission.

5. Cookies and Tracking Technologies

PlayGTM uses cookies, pixels, local storage, and similar technologies to operate the website, remember preferences, measure marketing performance, and support analytics. Users can control cookies through their browser settings.

6. How We Share Personal Information

Data is shared with service providers, customer-authorized integrations, customers themselves, and legal authorities when required. Information may also be shared during business transfers such as mergers or acquisitions.

7. Customer Data and Processor Role

For customer data, PlayGTM acts as a processor following customer instructions. Individuals whose data appears in customer datasets should contact the relevant customer directly for privacy requests.

8. Legal Bases for Processing

Under GDPR and similar laws, processing relies on contract performance, legitimate interests, consent, legal compliance, and security protection.

9. Data Retention

PlayGTM retains information as long as necessary to provide the services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary based on data type and legal requirements.

10. Security

The company employs reasonable technical, administrative, and organizational measures to protect data, though it cannot guarantee absolute security.

11. International Data Transfers

Data processing occurs in the United States and other countries. Appropriate safeguards apply to transfers from restricted regions such as the EEA or UK.

12. Your Privacy Rights

Depending on location, users may access, correct, delete, or port personal information, object to processing, and withdraw consent. Requests go to privacy@playgtm.ai.

13. California Privacy Notice

California residents have rights to know what data is collected, access it, delete it, correct it, and opt out of sales or sharing. Individuals may contact privacy@playgtm.ai to exercise these rights.

14. Marketing Communications

PlayGTM sends marketing communications but provides unsubscribe options. Transactional and security messages continue regardless of marketing preferences.

15. Children's Privacy

The services target business users and are not directed to children under 13. The company does not knowingly collect data from minors.

16. Do Not Track and Global Privacy Control

Where legally required, PlayGTM honors "Do Not Track" and Global Privacy Control signals for applicable activities.

17. Third-Party Links

The platform is not responsible for third-party privacy practices on linked websites or services.

18. Changes to This Privacy Policy

Updates to this policy will be posted on the website or communicated through reasonable notice methods.

19. Contact Us

PlayGTM Inc, 133 Kearny St, San Francisco, CA · legal@playgtm.ai